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Apple bashing by the NY Times

December 31, 2012

I sure hope the NY Times doesn’t get a Pulitzer Prize for their blatant bashing of Apple. How absurd that there’s even a possibility of that happening.

If you wondered where the New York Times’ massive, 9-part iEconomy series was headed, here’s a clue: Part 1 was published on Jan. 21, and Part 9 on Thursday, Dec. 27 — just under the wire, we presume, for the Dec. 25 electronic submission deadline for the 2012 Pulitzer Prizes in Journalism.

For reporters who know about these things, the series had Pulitzer written all over it from the start.

The plan was simple: Single out Apple (AAPL) as what biologists might call a “conspicuous megafauna” — the high-profile stand-in for thousands U.S. firms that have been shipping American jobs overseas. Then, with only a couple detours into automobiles and robots, a team of Times reporters set out to dissect Tim Cook’s company one layer at a time:

Part 1: How the U.S. Lost Out on iPhone Work
Part 2: In China, Human Costs Are Built Into an iPad
Part 3: How Apple Sidesteps Billions in Global Taxes
Part 4: Apple’s Retail Army, Long on Loyalty but Short on Pay
Part 7: The Patent, Mighty as a Sword
Part 8: As Boom Lures App Creators, Tough Part Is Making a Living
Part 9: Signs of Changes Taking Hold in Electronics Factories in China

Never mind that Apple’s competitors all outsource work, sidestep taxes, use patents as weapons and turn an even blinder eye to labor abuses in the Asian supply chain. The fact is, Apple — always a draw for readers — made a big, fat, easy target.

Remember when Steve Jobs used to promote the NY Times in keynotes? At some point Apple’s relationship with the Slimes went downhill and it’s never recovered. It seems to have happened after Jobs’ death, but, oddly, Apple continues to include the “NY Times Bestseller” list in its iBooks app.

Why? Who cares what books are on that list? I sure don’t. I’ve never made an ebook purchasing decision based on anything the NY Times had to say about a book or if it was on that list.

The NY Times Bestseller List in iBooks

The NY Times Bestseller List in iBooks

I have to wonder why Tim Cook hasn’t removed the list from iBooks. It serves no real purpose except to promote the NY Times to iBooks customers. And why on earth would Apple want to do that? Why promote a publication that continually bashes you, while conveniently ignoring everything your competitors do?

I don’t know, maybe Cook is a bit of a masochist or perhaps he just doesn’t care.

Somebody at Apple needs to wake up soon though and remove the “NY Times Bestseller” list from iBooks. It’s getting rather nauseating that a list from a company engaging in blatant biased “journalism” is getting a free ride from the very company it appears to hate.

Rush Limbaugh, of all people, actually seemed to peg the NY Times hatred of Apple a while back. While his politics might not appeal to everybody, his commentary on the NY Times hypocrisy is right on the mark, particularly the point about the NY Times ignoring Apple’s competitors while dishing out large quantities of vitriol about Apple.

I wonder how long it will take for Apple to wake up about this?

What’s your take on the NY Times bashing of Apple? Tell me in the comments. 


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One Response to Apple bashing by the NY Times

  1. Jim Lynch on December 31, 2012 at 12:58 am

    This is a repost due to site problems over the last couple of days.

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