Steve Jobs and Apple Working On Mac Tablet eBook Reader?

By Jim on February 5th, 2008

Steve Jobs, mercurial CEO of Apple Inc., recently gave an interview to the NY Times. In the interview Jobs shared his thoughts on a number of things including Google’s Android and Amazon’s Kindle e-book reader. When talking about the Kindle, Jobs came out and announced that Apple was busy working on a competitor to the Kindle.

Here’s the relevant quote from the interview:

“Today he had a wide range of observations on the industry, including the Amazon Kindle book reader, which he said would go nowhere largely because Americans have stopped reading.
Amazon Kindle
Amazon Kindle

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Interpreting Steve Jobs
If you’re at all familiar with Jobs, that comment is a dead giveaway that Apple has an eBook reader in the pipeline. In the past, Jobs has made disparaging comments about competitor’s products as a smoke-screen to try and hide what Apple was busily working on behind the scenes.

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