The Hollywood morons (a term of loving endearment I like to use for the movie and TV industry) are still out of it when it comes to the realities of online content distribution in 2008. They seem hopelessly trapped in a 1980s perspective that they have control over their content and can decide when it will be released online.
This naive and dinosaur-ish attitude is probably already costing them a lot of money but they seem hopelessly oblivious to reality and it’s become clear to me that rampant piracy is going to force them to change the way they do business—whether they like it or not. Since they are clearly too stupid to figure all of this out, I’ve taken it upon myself to give them a roadmap and save them from themselves.
A couple weeks back, we were greeted with news that HBO had finally decided to put its shows up for sale in the iTunes store.
Time Warner Inc’s HBO cable network is expected to start selling shows on Apple Inc’s iTunes digital entertainment service, with flexible pricing—sources familiar with the discussions said on Monday.
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