Death of an iMac: Part Two
Last week I covered the problems I had with my 24-inch iMac and how I ended up exchanging it for a 27-inch model. This week I want to share some of my experiences with my new iMac.
After the Apple Store employee brought my iMac out to my truck, I carefully loaded in the computer and got ready to drive home.
Let me take a moment here to warn you all to never, ever go to a mall on President’s Day to have your computer repaired. The mall I went to is located in southern New Hampshire, and it was flooded with people driving like maniacs and thinking absolutely nothing of cutting me off and engaging in other bad driving behavior. It took all of my skill and resolve to make it out of the parking lot alive.
Unpacking the iMac and Restoring Data
Once I did, the rest of the trip home was no sweat. When I got the iMac upstairs, I savored my good fortune for a moment or two and then unpacked it from its box.
The new iMac has tons of screen space!
I was surprised to note that the new Apple keyboard had the right part of it chopped off so the usual number-pad keys weren’t there anymore. I still have not bothered to try either it or the Magic Mouse or Mighty Mouse or whatever it’s called—I prefer Microsoft trackballs and ergonomic keyboards that don’t irritate my carpal tunnel after using them for a little while.
After I unpacked everything, I popped the Mac OS X install DVD into the disc drive and pulled up the utilities. From there I opted to restore all of my data and applications from Time Machine. That took about two hours and waiting all that time was not fun. There’s nothing worse than having a cool, new computer and not being able to use it right away. While I was waiting, I watched a horrible documentary about Liberia. Wow. What a messed-up country.
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The Collective
Jim, I’d love to read the entire column. but the current crop of flash ads on Extremetech are unreasonably obnoxious. Rollover video and audio that plays unexpectedly and often without interaction? Unacceptable.
just to be clear, I realize that you do not control the ads that ET displays, I just wanted to let you know that your content, and employer are loosing page-views due to their horrid ads.
Sorry to hear that, Geoff. I don’t care for those ads either.
But you might want to email the Ziff ad folks to share your thoughts about it.
Here’s the URL:
http://www.ziffdavis.com/integratedmedia/advertising
And here’s the contact’s info:
Ken Detlet
VP, Digital Sales
212-503-5252
ken_detlet@pcmag.com
Ziff may not be aware that those ads are annoying folks so much.
@ Jim:
I’m glad I checked back to see if you had responded.
This is the email I just sent off to Mr. Detlet:
Dear sir,
On March 10, 2010 I saw Jim Lynch’s blog post announcing his recent article “Death of an iMac—Part Two”
http://www.extremetech.com/article2/0,2845,2361140,00.asp
Upon following the link, several ads loaded – normally this is not a problem for me – in fact I have recently ceasede blocking ads to ensure that the sites I enjoy get their due form the very necessary advertising revenue. These particular ads, however, were a coordinated set of multimedia ads for a Toshiba product (I believe, not 100% positive on the brand). Both ads – one in the header banner, and on in the right sidebar box – played audio or animation with audio on rollover – instantly on rollover – no delay to be sure that I was interested, but any time I moused over them – even if I was simply on my way to the bookmarks bar or the vertical scrollbar. The audio would begin to play, then stop because I had moved my mouse out of the target area. Not only was there audio, but the ad area enlarged to display more ad content an take up more screen real estate. I completely understand the need for ads, and I appreciate the potential impact of multimedia ads, but this was simply unacceptable – the audio and animation kept starting then stopping, enlarging and reducing in size, resulting in excessive resource usage and slowing down the entire browser (Google Chrome).
Due to these annoying ads, I left the site for a time. I ended up returning later that day to complete reading the article, but I specifically went out of my way to enable an ad-blocker to avoid those ads. so I could finish reading the article.
Jim suggested via. the comments are on his blog post that you may not be aware of how potentially annoying this type of ads are, so I am writing to let you know. As a solution I would suggest that the ad detect that I have moused over it, and if I’m still pointing at it after a set amount of time (say 1 second) then the audio/animation begin to play. This would allow me to indicate my interest while preventing excessive resource usage from multiple, uninterested rollovers.
Thanks for your time,
Geoff