Jim Lynch: Tech Analyst and Community Manager

As you might have noticed there are advertisements running on the site. I run these ads to help defray the costs of the site and to earn a little compensation for the time I spend writing content. I wanted to clarify a few things about the ads and the possible use of ad blockers.

Please note that I do not endorse any products that come up in the advertisements. I don’t pay attention to what comes up and you should never assume that I endorse anything simply because you see an ad about it. The ads run automatically and I have no particular filters set up to control which ads run on the site.

Two Kinds of Ads
On this site you’ll find CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) ads. I get paid per 1000 page views for CPM ads. The CPC ads (Google Adsense and Chitika) pay me per click.

You should NEVER see a pop-up or pop-under ad while on this site. I do not have any of my advertising networks set up to serve those kinds of ads as I regard them as totally obnoxious. I do not like seeing them when I visit other sites and I have no intention of inflicting them on my readers.

Please note that if you do a search you will see Google Text ads at the top and bottom of the search results page. Those text ads appear in Google’s default colors and they are also CPC (Cost Per Click) ads.

Ad Placement & Coloring
I hope you will notice that I have tried to be very careful about how ads are placed on this site. I have kept the image ads away from the actual article text. You will find image ads at the very top of the page, in the sidebar and at the bottom of the page after the article.

You will not see image ads loading in the article text itself. Instead I’ve placed Google Ads in black text in the article page.

Why black? Because I don’t want to disturb you while you read. Keeping the text ads in black means that you can see them but they aren’t in an obnoxious color that detracts from your experience by constantly grating on your eyes.

I’ve taken great care to try to keep the articles easy on the eyes while also trying to reasonably monetize the site to cover my costs and time.

Ad Blockers
I know that some people really hate advertising on sites so they use ad blockers to filter out all of the ads. If you are one of those people I hope you will please consider turning off your ad blocker while visiting this site so that I can pay for the site and perhaps earn a little bit of money from my work here.

If you decide that you really don’t want to turn off your ad blocker then I humbly request that you consider making a donation to the blog by buying me a cup of coffee once per month. You can do so by clicking the coffee cup in the sidebar. It doesn’t need to be an expensive Starbucks cup of coffee either. I’ve always preferred the cheaper coffee to that stuff anyway. Heh.

I think that asking for a donation from those who are running ad blockers is a pretty fair and reasonable request given that this site does have bandwidth and hosting costs. And it also takes a fair amount of time to write and produce the content that you are enjoying here.

I thank you in advance for understanding and I’m very glad to have you as a reader. Thanks so much.

Please feel free to share your thoughts in the comments section below.