Facebook still gets a lot of press these days, and it supposedly has more than a billion users. But I’ve pretty much given up on it for business and personal use. Over the last couple of years I’ve found that Facebook just wasn’t worth the effort and time that I was putting into it.
First I deleted the Facebook pages for my blogs, and then I eventually deleted my Facebook account altogether.
Why I closed my Facebook pages
Facebook is supposedly a great source of traffic for publishers. If you set up a Facebook page and you get a lot of “likes” you are told you can build an audience on Facebook that will see your content and click through to your site.
Unfortunately, Facebook has changed its algorithm yet again and in doing so drastically dropped the number of people that were seeing the content I posted there. I went from having hundreds and hundreds of people seeing it to anywhere from ten to twenty people, despite having more than nine hundred likes for my blog’s page.
To add injury to insult (yes I reversed that old saying), I did a search on Desktop Linux Reviews (my distro review blog) and found to my horror that the Facebook page for the site was ranking quite close in Google search to my actual site!
Think about that for a second. The Facebook page that gave me very little traffic to my Linux blog, and that sucked up my time and energy posting content and responding to readers, was placing way too close for comfort to my actual blog in search engine results.
In effect, I had set up a page that was routing traffic to Facebook’s site at the possible expense of my own blog! Talk about a bad deal! It just made no sense to keep a Facebook page that might divert search engine queries from my actual blog so Facebook can make some money by showing those searchers advertising.
Once I realized this I made the decision that it was time to end all of the Facebook pages for my blogs. So I posted an announcement for the few who might see it, and then pulled the plug on all of my Facebook blog pages. It was a huge waste of time and energy maintaing those Facebook pages, and I’m sorry I ever set them up in the first place.
Facebook is clearly using its algorithm to try to force users and businesses to pay up if they want their posts seen. I don’t make enough money on my blogs to even consider paying Facebook for the privilege of having my posts seen, and I doubt there are many other bloggers or users who will want to spend money that way. Perhaps some larger businesses might find it worthwhile, but even they might discover that it’s not worth the money.
Why I deleted my Facebook account
Eventually I decided that Facebook wasn’t just a waste of time for business purposes, it was a complete waste of time for my personal use. So I deleted it completely, and I’m very glad I did.
As I noted earlier, the Facebook algorithm does not show you all of the posts by your friends or the pages you have “liked.” So you never see what you are really interested in, you see what Facebook wants to show you.
The algorithm isn’t the only problem with Facebook though, there are other things that make it pointless. Here are some of them in no particular order.
- Facebook has become chock full of annoying advertising, and last I heard they were planning on forcing users to see auto-play video advertisements in news feeds. Ugh.
- Facebook as a company has never cared much about user privacy, and each iteration of the site has made it harder or more confusing to keep track of privacy settings.
- Quite a lot of Facebook posts can only be classified as low information garbage. I really don’t care what somebody ate that day, or that their dog took a big poop on the lawn. Why do I need to know that stuff?
Is Facebook doomed?
I might be early in saying this but, frankly, I think Facebook is headed toward a slow decline and death. Oh sure, there are still lots of people using it…for now. But the quality of the Facebook experience has been going downhill for users for a while, and now Facebook has taken the drastic step of angering many sites and businesses that post content on it.
I can’t see people sticking with Facebook for the next twenty years. In some ways Facebook is in the process of becoming the MySpace of today’s social media. We all know what happened to MySpace, and it wasn’t pretty. Nothing lasts forever though, and so Facebook’s days are probably numbered.
I’m glad I got rid of it, I don’t miss it at all and I’ll never go back to it.
What’s your take on Facebook? Is it worth your time and energy? Tell me in the comments.